Snapdeal to restart Affiliate Marketing campaigns

Columbus India, the digital agency from Dentsu Aegis Network (DAN), has been appointed as the affiliate marketing agency for Snapdeal, an online marketplace. 
Anurag Gupta & DOUBLE & # title=Anurag Gupta
Anurag Gupta, CEO, Columbus India, says in a company statement, "We look forward to this new engagement with Snapdeal, and are putting all efforts to make this a success. With our performance marketing capabilities around e-commerce, we are confident of being able to help Snapdeal further strengthen its brand and business by increasing site visits, engagement and conversions."

Nitin Sabharwal & DOUBLE & # title=
Nitin Sabharwal
Nitin Sabharwal, CBO, Columbus India, adds, "For e-commerce companies, leveraging the affiliate channel is one of the most cost effective channels to achieve one-to-one performance marketing at scale. We are deploying the best in-class solutions for Snapdeal to achieve their goals."
Commenting on the association, a Snapdeal spokesperson says, "Affiliate marketing is an important tool to convert brand awareness into sales. Columbus India is well positioned to augment Snapdeal's customer acquisition by optimising partner and affiliate relationships through its custom built performance marketing tech tools."
In case you don't know, "Back in February 2017, Snapdeal has abruptly suspended an incentive programme for customers that it employs through affiliates, highlighting the online marketplace’s struggles to conserve cash as fresh investments get tougher to secure that time." 
However, Snapdeal haven't made any official statements about when and how they're going to restart campaign. Whether already registered associates need to re-register again or something else. Keep following us for more updates on this.
Q. What's Affiliate Network?
Ans. Affiliate network comprises coupons, deal and cashback channels as well as blogs that bring in potential customers to website and mobile app. It pays commissions to affiliates based on the number of people who end up transacting on the marketplace. 

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